Academic Project · UI/UX Design + Development

A+Link

I inherited a working MVP with zero design coherence and rebuilt it from the ground up. New IA, new component system, trust signals on every screen and a database schema review with Claude before a single line of production code was written.

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Summary

The Problem

When I started talking to students, they all said some version of the same thing: this doesn't feel safe. The MVP worked technically, but every screen was actively undermining trust, no credentials, no ratings, a booking flow that could go wrong at any point. That's not a feature problem. That's a design problem.

The Solution

I decided the core job wasn't adding features, it was making every screen feel safe enough to act on. I rebuilt the IA from scratch, added trust signals at every decision point, built a proper component system, and reviewed the database schema with Claude before any production code was written.

Role

  • Lead UX/UI Designer
  • Developer
  • DB Schema Reviewer

Timeline

2025
  • Full redesign cycle
  • Research to production
  • iOS mobile

Tools

  • Figma & FigJam
  • React Native
  • Supabase
  • Claude / MCP

Contributions

UX/UI Designer

  • Talked to students and tutors before touching anything in Figma
  • Rebuilt the IA from scratch for both user types
  • Designed a complete, scalable component system in Figma
  • Did a before/after analysis on every screen I redesigned

Developer & Technical Collaborator

  • Built the components myself in React Native with Supabase
  • Used Claude to stress-test and review the database schema
  • Caught relational conflicts before they made it to production
  • Made sure every design decision could actually be built

Solution

High-Fidelity Design

These aren't screens I designed because they looked clean. Each one maps to something a student or tutor told me was broken, a trust signal that was missing, a step that felt unclear, a moment where they almost gave up.

Login & Onboarding Student Profile Tutor Dashboard
Scan and Solve Schedule Learning Sessions

Challenge

The first time I opened the original MVP, I could see why students were dropping off. It wasn't broken, it was just hostile to trust at every step. I didn't need data to know something was wrong. But I got the data anyway, because I needed to know exactly where and why.

Key Insights

I talked to both sides — students and tutors, because the problems looked different depending on where you were sitting. Students were hesitant to commit. Tutors didn't understand why they weren't getting booked. The answer was the same for both: the design wasn't building any trust.

Key insight: Every student I talked to said some version of "I didn't know if I could trust this." Not "the flow was confusing" trust. That told me the whole redesign had to start there. Not with information architecture, not with visual polish. With making every screen feel safe.

Booking confusion No trust signals Complex navigation Tutor discovery friction Missing review system

Design Strategy

Personas

I designed for both sides from day one. Students and tutors have completely different goals, one is looking for the right match, the other is trying to build a practice. I didn't want either of them to feel like they were using a product built for the other person.

Persona Ahanguir Houda — Psychology Student, Ottawa Persona Saadi Imane — Graduate Tutor

Information Architecture

The original navigation was a maze, student flows and tutor flows were tangled in a way that made both worse. I rebuilt the IA from scratch, separated them cleanly, but kept shared infrastructure underneath so the platform didn't split into two entirely different products.

TutorLink App IA & Navigation Structure

Color Palette

A+Link Color Palette

Components

A+Link Navigation Components A+Link Navigation Components 2

Impact

2×

User types served

100%

Redesigned from scratch

0

Schema issues at launch

Reflection

The thing I keep coming back to from A+Link: trust isn't a feature you add at the end. It's built or destroyed in every small decision; which fields you show first, how many steps the booking takes, whether a tutor's credentials are visible before you have to decide. Once I reframed the project as "make students feel safe," every other decision got easier. The visual stuff followed. The structure followed. The field order followed.